Between Sceneshttps://between-scenes.com/Essays on production, work, attention, hiring, and the culture around making things.Empty calories: why most marketing feels full but does nothinghttps://between-scenes.com/essays/empty-calories/https://between-scenes.com/essays/empty-calories/Wed, 04 Feb 2026 00:00:00 GMTActivity vs. impact. Content that looks correct, follows the right templates, and does absolutely nothing.Eyeballs were always the gamehttps://between-scenes.com/essays/eyeballs-were-always-the-game/https://between-scenes.com/essays/eyeballs-were-always-the-game/Tue, 03 Feb 2026 00:00:00 GMTWhy access to tools never mattered. Attention did.The gray goo of contenthttps://between-scenes.com/essays/gray-goo-content/https://between-scenes.com/essays/gray-goo-content/Sat, 31 Jan 2026 00:00:00 GMTMarketing did not become hollow because people stopped trying. It became hollow because it became self-replicating.Why everything feels hollowhttps://between-scenes.com/essays/why-everything-feels-hollow/https://between-scenes.com/essays/why-everything-feels-hollow/Sat, 24 Jan 2026 00:00:00 GMTAn op-ed examining how institutions reward safety over insight, how journalism prioritizes tone over substance, and why contemporary culture increasingly mistakes quietness for depth, resulting in work that circulates smoothly but means very little.What happens when transparency arrives before commitmenthttps://between-scenes.com/essays/transparency-before-commitment/https://between-scenes.com/essays/transparency-before-commitment/Thu, 22 Jan 2026 00:00:00 GMTA field-note essay on pattern recognition in the hiring process: when transparency arrives before commitment, and walking away becomes an act of clarity rather than hesitation.Hustle culture confuses effort with controlhttps://between-scenes.com/essays/hustle-culture-confuses-effort-with-control/https://between-scenes.com/essays/hustle-culture-confuses-effort-with-control/Sat, 27 Dec 2025 00:00:00 GMTWhy “just post more” career advice quietly becomes hustle culture.A delusion in a dilution of human emotionhttps://between-scenes.com/essays/a-delusion-in-a-dilution-of-human-emotion/https://between-scenes.com/essays/a-delusion-in-a-dilution-of-human-emotion/Wed, 24 Dec 2025 00:00:00 GMTA filmmaker examines how constant performance, visibility, and power without accountability leave people exhausted, reactive, and disconnected from themselves.Hiring without humanityhttps://between-scenes.com/essays/hiring-without-humanity/https://between-scenes.com/essays/hiring-without-humanity/Sat, 06 Dec 2025 00:00:00 GMTWhy disengaged interviews, burnout, and broken processes are costing organizations real talent.